Bryan Wilson is LAW
HAWK. As he makes very clear in his advert.
The commerical begins with a hawk wrapped in a flag.
It is a stirring vision. Suddenly there's a fiery explosion, the sound of breaking glass and Wilson snarls "Texas Law Hawk
" in the voice of an angry WWE
wrestler. The camera zooms in on his face as he makes a claw and shouts "Talons of justice!
A bored-looking hawk
screeches without opening its beak.
In rapid succession WIlson growls "They call me the Law Hawk
," yells "Go Law Hawk!
", nods "Law Hawk
," and then leaps off a ledge declaring "I'm the Law Hawk
The distracted hawk reappears with a bone-chilling shriek, Wilson clarifies "I'm the Texas Law Hawk
" and the advert cuts to a policeman stopping some drunks in a car. Before the cop can run
roughshod over their rights in some way, Law Hawk sprints out of the shadows groaning in fury. He stops to note "Somebody just called the Law Hawk
", then kicks the cop's laptop right out of his hands.
everyone to "call Bryan Wilson, the Texas Law Hawk, today
". Just in case anyone's lost the thread, he barks "Law Hawk
In a bizarre finale, as the hawk screeches off-camera (maybe it's circling above), Wilson tries to smash a tree branch over a concrete wall, but it fails to break and just bounces off.
Undeterred, Wilson croaks "Call the Law Hawk
". There's another explosion, his logo appears over flames and for good measure he cries "Texas Law Hawk
Verdict: unlike the the Best Lawyer Ever's ad
, Wilson dosn't demonstrate a wide range of skills, just a leap, a failed stick-break and lots of assertions that he is Law Hawk. Nor does his use of fire hold a candle to the lawyer who smashed up his brother's grave with a flaming sledgehammer
. But his strong use of repetition and patriotic imagery ensures Law Hawk will lodge in the minds of proud Americans, bird fans and the slow alike. Law Hawk!
.... read more