Firms invited to join new legal franchise at £67k p.a
23 November 2012
A new law firm franchise, Local Law, has been launched in an attempt to get high street lawyers in front of a wider audience. However it seems to come at whopping price.

High street firms are invited to pay Local Law £66,900 plus VAT per year. For this they get their branding in local budget grocery stores and, according to Local Law, the following range of tempting benefits:

Why is this man in black tie? And why is he shouting down a copy of The Australian?

This optimistic fee is, according to the Lawyer, made up of an annual subscription of £7,500 and a monthly marketing fee of £4,950. Marketing and PR are outsourced to a separate consultancy, Xpress Outsourcing.

Local Law is aiming to sign up 50 firms, so that would be £3.3 million per year. Xpress said that Local Law planned to spend around £1m on advertising and marketing in its first year, which should certainly cover a lot of flyers and newsletters, but seems to leave rather a lot of profit for Local Law.

Are you local?

So RollOnFriday is pleased to announce the launch of its own service: for £4,900 a month we will put some posters up and send out some emails to newspapers. Click here if you're interested.